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Otherwise, they get rose-colored glasses about success in the home market and assume it will equate quickly. You pointed out expecting 5070% volumes. I've even seen cases where it's simply 2530% at launch.
You require equity sponsors who think in the vision and the group. That's costly, however it creates crucial mass, constructs awareness, and validates above-store management.
Benchmarking Fast Casual Sector Share against Fine DiningAt Chop Store, we deliberately developed strong bases in Phoenix and Dallas. That provided us the profitability to hold up against slow starts in Houston and Atlanta. And we were fortunate that Dallasour second marketwas also where our group lived. Having the entire team in-market to support shops, hire, and ensure culture was substantial.
People typically undervalue how crucial group is to scaling. Our group took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here.
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