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Otherwise, they get rose-colored glasses about success in the home market and assume it will equate quickly. You pointed out expecting 5070% volumes. That's sobering. I have actually even seen cases where it's simply 2530% at launch. It underscores how crucial capital structure is. Yes. Many little growth ideas like ours count on equity, not debt.
You require equity sponsors who believe in the vision and the group. That's expensive, however it develops important mass, develops awareness, and validates above-store management.
And we were fortunate that Dallasour 2nd marketwas also where our team lived. Having the whole team in-market to support stores, hire, and guarantee culture was substantial.
Individuals frequently underestimate how critical team is to scaling. Our team took all the things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here.
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